In late 2015, the Swedish government imposed border controls to stem the influx of migrants to Sweden from the refugee crisis. A small group of regional politicians in Southern Sweden set up a Facebook page, Öresundsrevolutionen, to protest the border controls. In this episode Niels Paarup-Petersen, a regional politician from the Center Party, shares his insight into how and why the movement to protest the border controls is taking place on Facebook. We discuss Öresundsrevolutionen’s communication strategy on Facebook, the role social media plays in advocating its message, and how the movement is using Facebook to place pressure on the Swedish government to repeal the border controls.