Digital Strategists

#54: P2P Texting Platforms for Political Campaigns, with Thomas Peters

Thomas Peters, CEO of uCampaign and RumbleUp, returns to the podcast to discuss his company’s new peer-to-peer texting platform: RumbleUp. Thomas shares his insights into how P2P texting (SMS and MMS) can be used by political campaigns to increase GOTV initiatives, polling, and fundraising. We talk about the differences between P2P texting and email, as well as some of the recent success RumbleUp has had in promoting Republican candidates. This includes a recent local primary election in Alabama, as well as drumming up support for Donald Trump’s Supreme Court nominee, Brett Kavanaugh.

Here’s the link the Medium post on RumbleUp we discuss in the episode.

#52: Paid Media and Political Advertisements for Campaigns, with Anson Kaye

Anson Kaye, Partner at GMMB, discusses how a political advertisement for a campaign is crafted from concept to implementation. Anson has designed paid media for Hillary Clinton, Barack Obama, and Harry Reid, and he shares his insights into how the rise of social media platforms has influenced his work. We also look ahead into how the advertising landscape might look like in the 2018 U.S. Congressional midterm elections.

#51: Email Programs and Digital Campaigning for the Democratic Party, with Matt Compton

Matt Compton, Director of Advocacy and Engagement at Blue State Digital, discusses how email programs are used for political campaigns and advocacy. Matt also shares his experience in working in digital communications for the Obama White House and the Democratic National Committee. We look ahead to the 2018 U.S. midterm elections and discuss trends in how the Democratic Party is using social media to campaign.

#50: Platforms and News Publishers: Digital Journalism in the Facebook-Google Duopoly, with Rameez Tase

Rameez Tase, Vice President of Audience Development and Insights at Axios, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.

#47: GDPR and Political Campaigning, with Brendan Tobin

Brendan Tobin, Head of Growth at Ecanvasser, discusses how the General Data Protection Regulation (GDPR) will affect political campaigning in the European Union. We talk about what GDPR is, how it will be enforced by legislators, and what the implications of this new regulation are for democracy. Given the multi-level governance structure of the EU, it will take some time to see how GDPR will influence how campaigns engage with companies like Facebook, Twitter, Snapchat, and YouTube. Subscribe to the Social Media and Politics Podcast to keep up to date with all the latest developments in the social media space!

#46: Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.

#45: Facebook Ads Transparency in the Irish Abortion Referendum, with Craig Dwyer

Craig Dwyer, co-founder of the Transparent Referendum Initiative, discusses targeted Facebook advertising ahead of the Irish constitutional referendum about abortion on May 25th. The TRI collects “dark” Facebook posts and is building an openly accessible database of targeted political ads. We discuss some of the major issues surrounding the referendum, the difficulties in discerning when a Facebook ad is “political,” and targeted political advertising on other platforms like Google and Youtube.

The Medium post mentioned in the episode.

ForaChange: Craig’s digital campaigning toolkit.

#43: Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters

Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.

#41: Online Political Games: Corbyn Run and the 2017 British Elections, with James Moulding

James Moulding, co-founder of Games for the Many, joins the podcast to discuss the success of Corbyn Run, and online political game that went viral during the 2017 British elections. We discuss the development of the game, the role of social media in promoting it, and the potential for online games to spur political engagement in youth.

You can play Corbyn Run here.