Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election – not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations.
The article that I mention in the introduction can be found on Blue State Digital’s website here.