Microinfluences

#123: Social Media Influencers and Political Campaigns, with Madeline V. Twomey

Madeline V. Twomey, President at Rufus and Mane, discusses how social media influencers can benefit political campaigns (and vice versa). Madeline forged digital influencer partnerships for Joe Biden’s presidential campaign and inauguration. She shares her experiences working with influencer programs and her thoughts on best practices moving forward.

 

We talk about the value that influencers can provide to campaigns, how that working relationship looks like in practice, and how storytelling can help non-political influencers break into political topics. 

 

Here’s Madeline’s Medium post discussing her 10 lessons from the Biden campaign.  

 

Check out the latest newsletter, if you’re curious about what’s coming next on the pod!

#46: Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.