Sweden

#165: Covid Vaccine Hesitancy in Sweden, with Dr. Mia-Marie Hammarlin

October 7, 2023 Academics

Dr. Mia-Marie Hammarlin, Senior Lecturer in Media and Communication at Lund University, shares her research on vaccine hesitancy in Sweden. We discuss the major themes of coronavirus vaccine skepticism on the Swedish online forum Flashback, as well as Dr. Hammarlin’s ethnographic research meeting with vaccine hesitant communities.


Here are links to Dr. Hammarlin’s research mentioned in the episode:


COVID-19 Vaccine Hesitancy: A Mixed Methods Investigation of Matters of Life and Death (2023)

I bonded with COVID vaccine sceptics over saunas and Mother Earth rituals (2023)


And check out HT-samtal, a podcast on humanities research from Lund! 

#150: Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson

September 9, 2022 Academics

Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became widely adopted in Sweden, how rejection sensitivity might affect political expression online, and how media narratives about polarization in Swedish media have changed over time.


Here are links to the two published studies we discuss in the episode:


The Subtle Nature of Facebook Politics: Swedish Social Network Site Users and Political Participation (2012)

A Social Safety Net? Rejection Sensitivity and Political Opinion Sharing among Young People in Social Media (2018)

#57: The 2018 Swedish Elections and Social Media, with Dr. Anamaria Dutceac Segesten

September 10, 2018 Academics

Dr. Anamaria Dutceac Segesten, Senior Lecturer in European Studies at Lund University, guests to discuss the 2018 Swedish Elections and social media’s role in it. We break down the election results and talk about what it means for Sweden as well as the European Union.

Here are the links to the studies discussed in the episode:

Moe & Larsson’s 2014 study on Swedish politicians’ Facebook use

Jakob Svensson’s study on Swedish campaigning between elections

Kragh & Åsberg’s study on Russian disinformation via Facebook in Sweden

ComProp’s study of “junk news” during the Swedish election

#13: “Last Night in Sweden”: Responding to Donald Trump while Branding a Nation on Social Media, with Emma Randecker

March 5, 2017 Digital Strategists

Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump’s ‘Last Night in Sweden’ comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump’s comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation.

#3: Öresundsrevolutionen and Facebook: Protesting Sweden’s Border Controls on Social Media, with Niels Paarup-Petersen

October 27, 2016 Politicians

In late 2015, the Swedish government imposed border controls to stem the influx of migrants to Sweden from the refugee crisis. A small group of regional politicians in Southern Sweden set up a Facebook page, Öresundsrevolutionen, to protest the border controls. In this episode Niels Paarup-Petersen, a regional politician from the Center Party, shares his insight into how and why the movement to protest the border controls is taking place on Facebook. We discuss Öresundsrevolutionen’s communication strategy on Facebook, the role social media plays in advocating its message, and how the movement is using Facebook to place pressure on the Swedish government to repeal the border controls.