Digital Strategists Archives - Page 4 of 5

#50: Platforms and News Publishers: Digital Journalism in the Facebook-Google Duopoly, with Rameez Tase

July 1, 2018

Rameez Tase, Vice President of Audience Development and Insights at Axios, discusses news publishing in a digital environment dominated by Facebook and Google. Rameez outlines the challenges and opportunities of being a digitally native news outlet, how Axios crafts content to fit contemporary news consumption patterns, and how the organization uses native advertising to sustain a business model in a crowded media environment.

#46: Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

May 7, 2018

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.

#45: Facebook Ads Transparency in the Irish Abortion Referendum, with Craig Dwyer

April 22, 2018

Craig Dwyer, co-founder of the Transparent Referendum Initiative, discusses targeted Facebook advertising ahead of the Irish constitutional referendum about abortion on May 25th. The TRI collects “dark” Facebook posts and is building an openly accessible database of targeted political ads. We discuss some of the major issues surrounding the referendum, the difficulties in discerning when a Facebook ad is “political,” and targeted political advertising on other platforms like Google and Youtube.

The Medium post mentioned in the episode.

ForaChange: Craig’s digital campaigning toolkit.

#44: Chatbots for Civic Engagement, with Simon Day

April 8, 2018

Simon Day, co-founder of Apptivism, discusses how chatbots are used to increase civic engagement. By interacting with a chatbot on Facebook Messenger, citizens can give their opinion on policies from their computers or smartphones. Policymakers can then analyze the data from chatbot interactions to better shape policy. Simon breaks down how these chatbots work and describes how Apptivism is helping governments use this new technology.

#43: Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters

March 25, 2018

Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.

#41: Political Campaigning Games: Corbyn Run and the 2017 British Elections, with James Moulding

January 1, 2018

James Moulding, co-founder of Games for the Many, joins the podcast to discuss the success of Corbyn Run, a political campaigning game that went viral during the 2017 British elections. We discuss the development of the game, the role of social media in promoting it, and the potential for online games to spur political engagement in youth.

You can play Corbyn Run here.

#30: Gab: The Free Speech Social Network, with Utsav Sanduja

July 16, 2017

Gab is an upstart social network with over 200,000 users that does not censor its users’ content. Utsav Sanduja, Gab’s Chief Communications Officer and Global Affairs Director, joins the podcast to discuss what this social media is all about and addresses some of the recent controversies surrounding it. We discuss how Twitter and Facebook have been censoring users’ content, the role of Gab in supporting free speech online, and what Gab’s position is on bots and fake news. Utsav also talks about the choices made in developing the site’s features, what’s next for the Gab, and the social network’s ambitions to go foster a global community.

#28: The UK’s New Digital Left: Paid Social, Civic Tech, and Mobilizing the Youth Vote, with Samir Patel

July 2, 2017

Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election – not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations.

The article that I mention in the introduction can be found on Blue State Digital’s website here.

#27: Who’s Targeting You? Facebook Dark Ads in the British Election Campaign, with Sam Jeffers

June 25, 2017

In this episode, Sam Jeffers, co-founder of Who Targets Me, joins the podcast to discuss how sponsored Facebook ads were used by political parties in the 2017 British General Election. Who Targets Me is a project collecting targeted Facebook ads via a Google Chrome extension, and its aim is to shed light on who’s posting political dark ads as well as who’s being targeted. We discuss the project and what the initial data shows from GE2017.