Episodes

#128: Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen

June 13, 2021 Academics

Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. 

We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.  

Buy Modern Political Campaigns here and use code RLFANDF30 for 30% off! 

#127: Social Media Communication in the EU, with Tom Moylan

June 4, 2021 Digital Strategists

Tom Moylan, Communication Strategist at the Directorate-General for Communication at the European Commission, shares his personal reflections on EU digital communication. We discuss the value that social media can bring in communicating the European Union to citizens, as well as how EU institutions have evolved their communication strategy over time. Tom also shares his experiences as a speechwriter in EU trade policy, and how speech writing compares with social media communication. We also discuss current trends in EU institutional communication, and what lessons might be learned from coronavirus pandemic moving forward. 

Be sure to subscribe to Tom’s newsletter: Speaking Moylanguage! 

#126: The Cultural Sociology of Political Performance, Icons, and Social Media, with Prof. Jeffrey Alexander

May 16, 2021 Academics

Jeffrey Alexander, Professor of Sociology at Yale University, discusses his cultural sociology approach to political performance and cultural icons. We start out with the concept of fusion, and how political actors work to achieve it through the elements of political performance. Then, we turn to a discussion of objects, affordances, and the power of political icons.

 

Here’s some extra reading on the topics we cover in the episode:

 

Cultural Pragmatics: Social Performance Between Ritual and Strategy (2004)

The Performativity of Objects (2020)

#125: Digital Media Infrastructures and Tech Platforms, with Dr. Jean-Christophe Plantin

May 2, 2021 Academics

Dr. Jean-Christophe Plantin, Associate Professor in Media and Communications at the London School of Economics, explains the concept of media infrastructures.


We discuss Dr. Plantin’s research on digital platforms, infrastructures, and how tech giants like Facebook and Google increasingly blend those two concepts. We also discuss the infrastructure of WeChat, and get into Dr. Plantin’s ongoing work into the concept of programmable infrastructures – which explores how the hardware of the tech industry is becoming increasingly disagreggated and modular.


Check out Dr. Plantin’s recent talk at Sciences Po for more details on programmable infrastructures.


And the articles we discuss in the episode:


Digital Media Infrastructures: Pipes, Platforms, and Politics (2018)

Infrastructure Studies Meet Platform Studies in the Age of Google and Facebook (2018)

WeChat as Infrastructure: The Techno-Nationalist Shaping of Chinese Digital Platforms (2019)

#124: Deliberation in Practice and Pandemics, with Ieva Česnulaitytė

April 18, 2021 Civil Society

Ieva Česnulaitytė, Policy Analyst at the OECD, discusses her and her colleagues’ research on representative deliberative processes. We break down some of the key models of deliberative processes, when they tend to be used, and how their success can be measured. 

We also discuss how the coronavirus pandemic has moved deliberative processes online. As social distancing limits the ability for citizens to attend in-person events, how are deliberative processes being carried out? 

Here’s the report we discuss in the episode – Innovative Citizen Participation and New Democratic Institutions: Catching the Deliberative Wave. 

 

And the op-ed in Nature discussing online deliberation during the pandemic. 

#123: Social Media Influencers and Political Campaigns, with Madeline V. Twomey

March 27, 2021 Digital Strategists

Madeline V. Twomey, President at Rufus and Mane, discusses how social media influencers can benefit political campaigns (and vice versa). Madeline forged digital influencer partnerships for Joe Biden’s presidential campaign and inauguration. She shares her experiences working with influencer programs and her thoughts on best practices moving forward.

 

We talk about the value that influencers can provide to campaigns, how that working relationship looks like in practice, and how storytelling can help non-political influencers break into political topics. 

 

Here’s Madeline’s Medium post discussing her 10 lessons from the Biden campaign.  

 

Check out the latest newsletter, if you’re curious about what’s coming next on the pod!

#122: Digital Politics in Canada: Parties, Memes, and the Courts, with Dr. Tamara Small

February 21, 2021 Academics

Dr. Tamara A. Small, Associate Professor in Political Science at the University of Guelph, discusses her research on social media and politics in Canada. We start out with her latest edited volume Digital Politics in Canada: Promises and Realities (2020, University of Toronto Press).


We then dive into Dr. Small’s research on Canadian party leaders’  use of Twitter, citizens’ sharing of memes about Stephen Harper and Justin Trudeau, and how Canadian courts use social media. We also cover how journalists live-tweet about court cases, and the Canadian courts’ struggle to adapt during Covid-19.


Here’s the full list of studies discussed in the episode:


Digital Politics in Canada: Promises and Realities (2020)

What the Hashtag? A Content Analysis of Canadian Politics on Twitter (2011)

Online Negativity in Canada: Do Canadian Party Leaders Attack on Twitter? (2018)

Trolling Stephen Harper: Internet Memes as Online Activism (2019)

“Justin Trudeau – I Don’t Know Her”: An Analysis of Leadership Memes of Justin Trudeau (2020)

Tweet Justice: The Canadian Court’s Use of Social Media (2020)

Play-by-Play Justice: Tweeting Criminal Trials in the Digital Age (2020)

Trial by Zoom? The Response to COVID-19 by Canada’s Courts (2020)

#121: Information Theory, Algorithms, and Political Polarization, with Prof. Martin Hilbert

February 7, 2021 Academics

Martin Hilbert, Professor of Communication at UC-Davis, discusses his research on algorithms and polarization. Prof. Hilbert introduces information theory and how it can be applied to studying the transfer of emotions via algorithms. We break down some of Prof. Hilbert’s recent studies, as well as his current thinking around detaching from social algorithms.


The studies discussed in the episode:


Behavioral Experiments With Social Algorithms: An Information Theoretic Approach to Input-Output Conversions

Do Search Algorithms Endanger Democracy? An Experimental Investigation of Algorithm Effects on Political Polarization

Communicating with Algorithms: A Transfer Entropy Analysis of Emotions-based Escapes from Online Echo Chambers


Prof. Hilbert’s seven part Medium series on Social Media Distancing. 

#120: Digital Ads for Political Mobilization and Persuasion, with Nick Ahamed

January 24, 2021 Digital Strategists

Nick Ahamed, Director of Analytics at Priorities USA, shares his research on the effectiveness of digital ads for increasing voter turnout and support for Democrats. We discuss the field and survey experiments that Priorities USA has been running to find the optimal messaging strategies, targeting approaches, and treatment lengths for political social media ads during elections. 

#119: 2020 Year in Review! Social Media and Politics, with Dr. Anamaria Dutceac Segesten

December 20, 2020 Academics

Dr. Anamaria Dutceac Segesten joins for the 5th Annual Social Media and Politics Year in Review! We answer listener questions and present six gifts, each representing big events that shaped social media and politics this year.


25:18 – Platform Year in Review Reports
53:08 – Platforms and Activism (Belarus and Thailand)
1:16:26 – Political Ad Effectiveness
1:38:00 – Platform Regulation (Digital Services Act and Digital Markets Act)
2:02:31 – Tweets from the Dead
2:17:00 – Platform Fragmentation


Here’s a list of each platform’s year in review reports:

Facebook, Twitter, Instagram, Google, Reddit, Reddit UK, Reddit Moderators, Pornhub Debate Night


Other supplementary material:

Acronym’s ‘Haha Ratio’

Priorities USA’s “Wreck” Ad

Digital Services Act

Margarethe Vestager on the Digital Services Act

Study Modelling Dead Social Media Accounts

Tufts Research on Youth and Political Engagement

Pew Research on Social Media and Persuasion