Episodes

#22: American Politics and Social Media, with Dr. Alan Rosenblatt

Dr. Alan Rosenblatt, Director for Digital Research at Lake Research Partners and Senior Vice President of Digital Strategy at Turner4D, shares his insights into how politicians have historically used the internet to campaign, going back to the first campaign websites. We discuss how social media influences campaigns and advocacy, the current state of opinion polling, and the 2016 U.S. elections between Hillary Clinton and Donald Trump.

#21: The French Elections and Social Media Part 2: Le Pen versus Macron and Predicting Election Outcomes, with Dr. Antoine Bevort

Dr. Antoine Bevort, Professor Emeritus of Sociology at le Cnam, gives his take on what a Marine Le Pen or Emmanuel Macron victory in the French elections would mean for France. We discuss Dr. Bevort’s research into how social media can be a predictor for public opinion, and we also touch upon how bots and fake accounts fit into the sociology theory of social capital.

You can find out more about Dr. Bevort and his research at www.antoinebevort.blogspot.com.

#20: The French Elections and Social Media Part 1: What News are Citizens Sharing on Social Media?, with Daniel Fazekas

Daniel Fazekas, founder of Bakamo Social, discusses the findings of his recent research into the French social media landscape leading up to the 2017 French presidential election. We discuss what types of news sources French citizens are sharing, Russian influence on the elections through social media, and the polarization of news consumption patterns among the public. Check out Bakamo’s study, ‘French Election Social Media Landscape’.

#19: World Leaders on Instagram: Governing through Photography, Selfies, and Live Stories, with Matthias Luefkens

Matthias Luefkens, Managing Director of Digital Strategy for EMEA countries at Burson-Marsteller, comes on the podcast to discuss his ‘World Leaders on Instagram 2017′ Twiplomacy study, which examines the ways governments and heads of state are using Instagram. We discuss some of the findings of the study, including who has the most followers and drives the most engagement, and we also chat about how politicians and institutions are using the Instagram Live Stories feature in the early stage of adoption. Matthias places world leaders’ use of Instagram in context by also sharing insights from his research on other social media platforms like Facebook, Twitter, Snapchat, YouTube, Periscope, and Vine.

You can find all these studies at www.Twiplomacy.com.

#18: Dark Social Media like WhatsApp, Facebook Messenger, and WeChat: What do they mean for Politics and Marketing?, with Paul Hurley

Paul Hurley, digital marketing expert and founder of Frictionless Social, guests this week to discuss how Dark Social networks may be influencing politics. Paul discusses how platforms like WhatsApp, Facebook Messenger, WeChat, and others can be used by politicians and political campaigns, and we talk about how these networks may have effected the outcome of Brexit and the election of Donald Trump. Paul highlights how communication in Dark Social networks tends to be more honest, among close friends or those with a shared interest, and may build strong communities of users that can mobilize politically.

#17: Social Media and Politics in Nigeria, with Yomi Kazeem

Yomi Kazeem, a Lagos-based writer of politics, entrepreneurship, and sports business, joins the podcast to share his insights on social media’s impact on politics in Nigeria. We discuss the role of social media in the latest 2015 Nigerian elections, and how Twitter was used by citizens to guard against government manipulation of the vote. Yomi also brings up the topic of dual sim cards, elaborates on NIgeria’s data infrastructure, and explains how political leaders have a love/hate relationship with social media.

#16: Challenging Nancy Pelosi for Congress: Social Media’s Role in Grassroots Campaigning, with Preston Picus

Preston Picus, an educator and coach who challenged Nancy Pelosi in California’s 12th Congressional District, guests to discuss the role that social media played in his running his grassroots, progressive campaign. Mr. Picus highlights some of the disadvantages facing an average citizen running for office against an established politician, shares his experiences using Facebook for digital advertising, and gives his take on why Twitter is less effective than Facebook for campaigning. We also discuss how the Bernie Sanders had similar struggles against the establishment favorite, Hillary Clinton, in obtaining the Democratic nomination for the 2016 U.S. Presidential Elections.

#14: The 2017 Dutch Elections and Political Campaigning on Social Media in the Netherlands, with Dr. Kristof Jacobs

Dr. Kristof Jacobs, Assistant Professor at Radboud University, joins the podcast ahead of the upcoming Dutch national elections to share his research on how political parties and strategists in the Netherlands use social media to campaign. We discuss the major role that Twitter plays in Dutch politics but also how parties are adopting newer social media platforms, like Instagram and Snapchat. We also talk about the difference between individual politicians’ social media use versus party communication more broadly. Dr. Jacobs outlines the major themes of this election, the Dutch attitudes towards fake news, Geert Wilder’s social media use, and the media’s coverage of the campaign.

You read more about his Kristof’s research in the book “Social Media, Parties, and Politics Inequalities.

#13: “Last Night in Sweden”: Responding to Donald Trump while Branding a Nation on Social Media, with Emma Randecker

Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump’s ‘Last Night in Sweden’ comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump’s comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation.