Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.
Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.
#28: The UK’s New Digital Left: Paid Social, Civic Tech, and Mobilizing the Youth Vote, with Samir Patel
Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election – not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations.
The article that I mention in the introduction can be found on Blue State Digital’s website here.
Dr. Alan Rosenblatt, Director for Digital Research at Lake Research Partners and Senior Vice President of Digital Strategy at Turner4D, shares his insights into how politicians have historically used the internet to campaign, going back to the first campaign websites. We discuss how social media influences campaigns and advocacy, the current state of opinion polling, and the 2016 U.S. elections between Hillary Clinton and Donald Trump.