Advocacy

#46: Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.

#43: Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters

Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.

#22: American Politics and Social Media, with Dr. Alan Rosenblatt

Dr. Alan Rosenblatt, Director for Digital Research at Lake Research Partners and Senior Vice President of Digital Strategy at Turner4D, shares his insights into how politicians have historically used the internet to campaign, going back to the first campaign websites. We discuss how social media influences campaigns and advocacy, the current state of opinion polling, and the 2016 U.S. elections between Hillary Clinton and Donald Trump.