American Politics

#172: Far Right Women Influencers on YouTube and Instagram, with Dr. Eviane Leidig

April 7, 2024 Civil Society

Dr. Eviane Leidig, Marie Curie postdoctoral fellow at Tilburg University, discusses her book “The Women of the Far Right: Social Media Influencers and Online Radicalization.” 

We break down the role of social media for the alt-right movement, and how platforms like Instagram and YouTube work to mainstream extremist views. These insights come from Dr. Leidigs research conducting digital ethnography on women influencers prominent on the American Right. 

#152: Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates’ Facebook and Instagram Images

October 16, 2022 Academics

 

In this episode, it’s just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns’ emotion expression across Facebook and Instagram.

 

I’ll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study’s methods and key results. Hope you enjoy this one-on-one episode!


Here’s a link to the study (feel free to share around):


Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election (2022) 

#145: Political Tech Incubators in American Digital Campaigning, with Eric Wilson

May 29, 2022 Digital Strategists

Eric Wilson, Managing Partner at Startup Caucus and Host of The Business of Politics Show, discusses political tech incubators and their emerging role in US digital campaigning. We chat about how the Republican and Democratic Party need different tech solutions for different campaigning styles, the need for start-up campaigning firms, and the potential impact of Web3 on future political campaigns.

 

Here’s the link to Eric’s blog post on Web3.

 

Subscribe to The Business of Politics Show! 

#136: Right-Wing Alternative Media and Republican Party Social Media Engagement, with Dr. Curd Knüpfer and Mike Cowburn

November 28, 2021 Academics

Dr. Curd Knüpfer (Assistant Professor) and Mike Cowburn (PhD Candidate), from the JFK Institute for North American Studies at Freie Universität Berlin, discuss their research on right-wing alternative media. We start out by discussing what right-wing alternative media are, and how they are transnationally linked across Western democracies. Then, we explore Mike and Curd’s ongoing work into how Members of Congress’ social media engagement with these sites may be predictors of political positionality. We also look at how Republican Members of Congress’ use of the fake news label also relates to their political ideology.

 

The (published) studies discussed in the episode are:

 

Beyond Breitbart: Comparing Right-Wing Digital News Infrastructures in Six Western Democracies

 

Toward a Transnational Information Ecology on the Right? Hyperlink Networking among Right-Wing Digital News Sites in Europe and the United States

 

Legislator Adoption of the Fake News Label: Ideological Differences in Republican Representative Use on Twitter

#133: Covid Mask Wearing in Politicians’ Social Media Images and Emotions in German Politics, with Dr. Mirya Holman

October 10, 2021 Academics

Dr. Mirya Holman, Associate Professor of Political Science at Tulane University, shares her latest research on how politicians depict mask wearing through their social media images. We discuss how computer vision can be used to detect masks in images, as well as what factors correlate with politicians’ depicting masks. Later in the episode, we discuss another recent study by Dr. Holman, where emotions in the facial expressions and vocal pitch of German politicians were analyzed during election debates. 

 

Here’s a link to that study: 

Gender, Candidate Emotional Expression, and Voter Reactions during Televised Debates (2021)

 

And here’s a link to Mirya Holman’s Aggressive Winning Scholars (#MHAWS) Newsletter! 

#131: Digital Ads for Registering and Mobilizing Black and Latinx Voters, with Tatenda Musapatike

August 15, 2021 Digital Strategists

Tatenda Musapatike, Founder and CEO of the Voter Formation Project, shares her insights on using social media to mobilize non-white voters. In her prior role at Acronym, Tatenda led the Expand the Electorate project, which used digital ads to register and mobilize Black and Latinx voters in 8 target states. In this episode, we discuss the results of Tatenda’s work in the 2020 US election, the racial biases in data and targeting technologies, and how gender differences between Black voters might be overcome in future electoral cycles. 

Here’s the case study from the Expand the Electorate project and more detailed white paper (requires email sign-up) – definitely worth a read! 

#129: Political Marketing, Digital Strategy, and Social Media for the Yang 2020 Campaign, with Andrew Frawley

June 27, 2021 Digital Strategists

Andrew Frawley, former Director of Marketing at Yang2020, shares his experience running marketing and digital strategy for Andrew Yang’s 2020 campaign. Andrew discusses the role of social media for outsider campaigns, challenges in establishing growth on social media, and the role of podcasts for political campaigns. We also discuss campaign slogans, differences between outsider and mainstream campaigns, and Facebook groups as organizing hubs. 

Check out Andrew’s website for more experiences from the campaign! 

#128: Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen

June 13, 2021 Academics

Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. 

We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.  

Buy Modern Political Campaigns here and use code RLFANDF30 for 30% off! 

#123: Social Media Influencers and Political Campaigns, with Madeline V. Twomey

March 27, 2021 Digital Strategists

Madeline V. Twomey, President at Rufus and Mane, discusses how social media influencers can benefit political campaigns (and vice versa). Madeline forged digital influencer partnerships for Joe Biden’s presidential campaign and inauguration. She shares her experiences working with influencer programs and her thoughts on best practices moving forward.

 

We talk about the value that influencers can provide to campaigns, how that working relationship looks like in practice, and how storytelling can help non-political influencers break into political topics. 

 

Here’s Madeline’s Medium post discussing her 10 lessons from the Biden campaign.  

 

Check out the latest newsletter, if you’re curious about what’s coming next on the pod!

#120: Digital Ads for Political Mobilization and Persuasion, with Nick Ahamed

January 24, 2021 Digital Strategists

Nick Ahamed, Director of Analytics at Priorities USA, shares his research on the effectiveness of digital ads for increasing voter turnout and support for Democrats. We discuss the field and survey experiments that Priorities USA has been running to find the optimal messaging strategies, targeting approaches, and treatment lengths for political social media ads during elections.