Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties’ digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens’ political participation is evolving through their use of digital communication technologies.
Dr. Anamaria Dutceac Segesten, Senior Lecturer in European Studies at Lund University, guests to discuss the 2018 Swedish Elections and social media’s role in it. We break down the election results and talk about what it means for Sweden as well as the European Union.
Here are the links to the studies discussed in the episode:
Moe & Larsson’s 2014 study on Swedish politicians’ Facebook use
Jakob Svensson’s study on Swedish campaigning between elections
Kragh & Åsberg’s study on Russian disinformation via Facebook in Sweden
ComProp’s study of “junk news” during the Swedish election
Dr. Nick Anstead, Associate Professor in Media and Communications at the LSE, guests to discuss his new research on British parties’ Facebook ad targeting during the 2017 election. Using a data from the Chrome browser created by Who Targets Me, Dr. Anstead and his team compare the content, tone, personalization, and calls to action used in these ads. We discuss the findings of that study, as well as outline three challenges for academics studying Facebook ad targeting moving forward: the epistemological, the conceptual, and the systematic.
Read the full study here!
Thomas Peters, founder and CEO of uCampaign, discusses how mobile apps can be powerful tools to drive engagement for political campaigns and advocacy groups. uCampaign has developed apps for Ted Cruz, Donald Trump, and the Brexit Leave campaign, and Thomas shares his insights into why smartphones are key channels for contemporary civic engagement. We discuss how the app integrates with Facebook, Twitter, and Google, what types of data are collected, and how gamification is used to encourage activism.