Chatbots

#107: Persuasion Effects of Psychometric Targeting and Chatbots, with Dr. Brahim Zarouali

Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica  by appealing to users’ psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration. 

#74: Political Campaigning with Chatbots, Streaming Devices, and Social Media, with Adam Meldrum

Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.

#40: 2017 Year in Review: Social Media and Politics, with Dr. Anamaria Dutceac Segesten

Dr. Anamaria Dutceac Segesten, Assistant Professor in European Studies and Lund University, returns to the podcast to recap the biggest trends in social media and politics from 2017. We discuss social media’s transnationalization potential, the most shared content this year on Facebook, Twitter, and Instagram, as well as phishing cyberattacks and chatbots.

Here are the year in review reports from Facebook, Twitter, and Instagram.