Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.
Simon Day, co-founder of Apptivism, discusses how chatbots are used to increase civic engagement. By interacting with a chatbot on Facebook Messenger, citizens can give their opinion on policies from their computers or smartphones. Policymakers can then analyze the data from chatbot interactions to better shape policy. Simon breaks down how these chatbots work and describes how Apptivism is helping governments use this new technology.
Dr. Anamaria Dutceac Segesten, Assistant Professor in European Studies and Lund University, returns to the podcast to recap the biggest trends in social media and politics from 2017. We discuss social media’s transnationalization potential, the most shared content this year on Facebook, Twitter, and Instagram, as well as phishing cyberattacks and chatbots.