In this episode, it’s just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns’ emotion expression across Facebook and Instagram.
I’ll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study’s methods and key results. Hope you enjoy this one-on-one episode!
Here’s a link to the study (feel free to share around):
Dr. Jenny Lindholm, University Teacher and Researcher in Political Science, Media, and Communication at Åbo Akademi University, discusses her research on visual political communication. First, we break down Dr. Lindholm’s eye-tracking experiment on how party leaders’ Instagram photos affect viewers’ trait perceptions of leaders. The focus is on where viewers of these images give their visual attention, and whether that differs across public versus private photos as well as the gender of party leaders. Then, we discuss another study focusing on the emotion communication of the Finnish Prime Minister during coronavirus crisis communication in press conferences.
Here are the two studies we discuss in the episode: