Emotions

#152: Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates’ Facebook and Instagram Images

 

In this episode, it’s just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns’ emotion expression across Facebook and Instagram.

 

I’ll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study’s methods and key results. Hope you enjoy this one-on-one episode!


Here’s a link to the study (feel free to share around):


Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election (2022) 

#139: Political Leader Evaluations on Instagram and Emotions in Covid Crisis Communication, with Dr. Jenny Lindholm

Dr. Jenny Lindholm, University Teacher and Researcher in Political Science, Media, and Communication at Åbo Akademi University, discusses her research on visual political communication. First, we break down Dr. Lindholm’s eye-tracking experiment on how party leaders’ Instagram photos affect viewers’ trait perceptions of leaders. The focus is on where viewers of these images give their visual attention, and whether that differs across public versus private photos as well as the gender of party leaders. Then, we discuss another study focusing on the emotion communication of the Finnish Prime Minister during coronavirus crisis communication in press conferences. 

 

Here are the two studies we discuss in the episode:

 

See Me, Like Me! Exploring Viewers’ Visual Attention to and Trait Perceptions of Party Leaders on Instagram (2021)

Emotionell räddning? Visuell kriskommunikation under coronakrisens inledande skede – fallet Finland (2021)