EU

#127: Social Media Communication in the EU, with Tom Moylan

June 4, 2021 Digital Strategists

Tom Moylan, Communication Strategist at the Directorate-General for Communication at the European Commission, shares his personal reflections on EU digital communication. We discuss the value that social media can bring in communicating the European Union to citizens, as well as how EU institutions have evolved their communication strategy over time. Tom also shares his experiences as a speechwriter in EU trade policy, and how speech writing compares with social media communication. We also discuss current trends in EU institutional communication, and what lessons might be learned from coronavirus pandemic moving forward. 

Be sure to subscribe to Tom’s newsletter: Speaking Moylanguage! 

#85: Strategic Communication at the Council of the European Union, with Alexandra Ekkelenkamp

June 30, 2019 Digital Strategists


Alexandra Ekkelenkamp, Advisor to the Director of Media and Communications at the Council of the European Union, discusses how the EU Council uses social media for strategic communication.

Alexandra shares her insights about how social media campaigns reflect the Council’s work, how that creates authenticity, and how to incorporate local versus European narratives when communicating to the EU public.

#83: Mapping Migration Narratives in the EU with Social Media Data, with Kata Füge

June 9, 2019 Civil Society


Kata Füge, Social Media Analyst at Bakamo Social, discusses Bakamo’s latest study charting citizens’ online discussions about immigration across Europe. We break down the main findings of the study, the main narratives used by EU citizens to discuss migration in online spaces, as well as the methodology behind it.

Click here to see the study’s interactive dashboard, and find out what narratives about migration are popular in your country!

#81: European Parliament Elections 2019: Results and Breakdown, with Dr. Anamaria Dutceac Segesten

May 29, 2019 Academics


Dr. Anamaria Dutceac Segesten, Assistant Professor of European Studies at Lund University, guests to discuss a live breakdown of the 2019 EU election.

We talk about the election results, the European Parliament’s digital campaign, and what it all means for Europe.


Here’s the 2019 European Parliament’s promo video: Choose your Future.


And the 2014 video: Act. React. Impact.

#47: GDPR and Political Campaigning, with Brendan Tobin

May 22, 2018 Digital Strategists

Brendan Tobin, Head of Growth at Ecanvasser, discusses how the General Data Protection Regulation (GDPR) will affect political campaigning in the European Union. We talk about what GDPR is, how it will be enforced by legislators, and what the implications of this new regulation are for democracy. Given the multi-level governance structure of the EU, it will take some time to see how GDPR will influence how campaigns engage with companies like Facebook, Twitter, Snapchat, and YouTube. Subscribe to the Social Media and Politics Podcast to keep up to date with all the latest developments in the social media space!

#1: The European Parliament on Snapchat: Engaging EU Youth in Politics through Social Media, with Karolina Wozniak

October 26, 2016 Digital Strategists

Karolina Wozniak, Social Media Coordinator for the European Parliament, shares how and why the European Parliament is using Snapchat to engage youth in EU politics. Listen in as we discuss where Snapchat fits into the Parliament’s overall social media strategy, the levels and types of citizen engagement, geofilters, and the costs of running a Snapchat account for a government institution (you’ll be surprised!).