Europe

#142: Comparing Digital Political Communication across Countries and Time, with Prof. Anders Olof Larsson

April 24, 2022 Academics

Prof. Anders Olof Larsson, Professor of Communication at Kristiania University College, shares his comparative social media research on party communication. We start out with a macro-level look at political parties’ adoption of Facebook and Instagram across Europe, before focusing more specifically on Scandinavia. Prof. Larsson discusses the pros and cons of political merch contests in driving engagement, and how hashtag network structures have evolved over time on Facebook and Instagram in Norway. We also discuss post virality and Prof. Larsson’s work comparing viral posts in Norway across Facebook, Twitter, Instagram, and YouTube.

 

Here are the studies mentioned in the episode: 

 

Longitudinal studies of European party communication: 

Picture-perfect populism: Tracing the rise of European populist parties on Facebook (2022)

The rise of Instagram as a tool for political communication: A longitudinal study of European political parties and their followers (2021)

 

Studies using Norwegian data:

‘Win a sweater with the PM’S face on it’ – A longitudinal study of Norwegian party Facebook engagement strategies (2020)

‘Coherent clusters’ or ‘fuzzy zones’ – Understanding attention and structure in online political participation (2019)

Winning and losing on social media: Comparing viral political posts across platforms (2019)

#83: Mapping Migration Narratives in the EU with Social Media Data, with Kata Füge

June 9, 2019 Civil Society

Kata Füge, Social Media Analyst at Bakamo Social, discusses Bakamo’s latest study charting citizens’ online discussions about immigration across Europe. We break down the main findings of the study, the main narratives used by EU citizens to discuss migration in online spaces, as well as the methodology behind it.

Click here to see the study’s interactive dashboard, and find out what narratives about migration are popular in your country!

#81: European Parliament Elections 2019: Results and Breakdown, with Dr. Anamaria Dutceac Segesten

May 29, 2019 Academics


Dr. Anamaria Dutceac Segesten, Assistant Professor of European Studies at Lund University, guests to discuss a live breakdown of the 2019 EU election.

We talk about the election results, the European Parliament’s digital campaign, and what it all means for Europe.


Here’s the 2019 European Parliament’s promo video: Choose your Future.


And the 2014 video: Act. React. Impact.

#68: Private and Public Sector Digital Campaigning in the EU, with Marta Albertini

January 13, 2019 Digital Strategists

Marta Albertini, Digital Strategist at GPLUS, joins the podcast to share her experiences in digital campaigning across private and public sectors. We discuss differences in using social media in a B2B environment versus an institutional one, some of the challenges in running pan-European campaigns, and how generational differences matter when communicating policy online. Marta also shares her insights on what’s changed in the (social) media landscape between the 2014 and 2019 European Parliament Elections.

#66: Crisis Communication, Social Media, and European Political Campaigning, with Marco Ricorda

December 16, 2018 Digital Strategists

Marco Ricorda, Social Media Manager for the European Parliament’s President, joins the podcast to discuss livestreaming from the Parliament during last week’s terrorist attack in Strasbourg. From there, we discuss the state of digital campaigning in European politics, the role of data and data analysis for social media campaigns, and the upcoming 2019 European Parliament elections.

Check out the EuroPCom Podcast!
Here’s Marco’s Medium post discussed in the episode.

#47: GDPR and Political Campaigning, with Brendan Tobin

May 22, 2018 Digital Strategists

Brendan Tobin, Head of Growth at Ecanvasser, discusses how the General Data Protection Regulation (GDPR) will affect political campaigning in the European Union. We talk about what GDPR is, how it will be enforced by legislators, and what the implications of this new regulation are for democracy. Given the multi-level governance structure of the EU, it will take some time to see how GDPR will influence how campaigns engage with companies like Facebook, Twitter, Snapchat, and YouTube. Subscribe to the Social Media and Politics Podcast to keep up to date with all the latest developments in the social media space!