European Union

#127: Social Media Communication in the EU, with Tom Moylan

June 4, 2021 Digital Strategists

Tom Moylan, Communication Strategist at the Directorate-General for Communication at the European Commission, shares his personal reflections on EU digital communication. We discuss the value that social media can bring in communicating the European Union to citizens, as well as how EU institutions have evolved their communication strategy over time. Tom also shares his experiences as a speechwriter in EU trade policy, and how speech writing compares with social media communication. We also discuss current trends in EU institutional communication, and what lessons might be learned from coronavirus pandemic moving forward. 

Be sure to subscribe to Tom’s newsletter: Speaking Moylanguage! 

#98: Political Mobilization in the 2019 EU Election Campaign, with Stephen Clark

January 11, 2020 Digital Strategists

Stephen Clark,
Director for Liaison Offices at the European Parliament, guests to
discuss his role coordinating the Parliament’s election campaign in the
2019 European Elections. We discuss the Parliament’s social media
strategy, its focus on mobilizing citizens through the “ground game,”
and the reaction to the Parliament’s campaign video “Choose your Future.”

Listen to the Steve discuss the Parliament’s strategy before the elections on the EuroPCom podcast!

#85: Strategic Communication at the Council of the European Union, with Alexandra Ekkelenkamp

June 30, 2019 Digital Strategists


Alexandra Ekkelenkamp, Advisor to the Director of Media and Communications at the Council of the European Union, discusses how the EU Council uses social media for strategic communication.

Alexandra shares her insights about how social media campaigns reflect the Council’s work, how that creates authenticity, and how to incorporate local versus European narratives when communicating to the EU public.