Matthias Luefkens, Managing Director of Digital Strategy for EMEA countries at Burson-Marsteller, comes on the podcast to discuss his ‘World Leaders on Instagram 2017′ Twiplomacy study, which examines the ways governments and heads of state are using Instagram. We discuss some of the findings of the study, including who has the most followers and drives the most engagement, and we also chat about how politicians and institutions are using the Instagram Live Stories feature in the early stage of adoption. Matthias places world leaders’ use of Instagram in context by also sharing insights from his research on other social media platforms like Facebook, Twitter, Snapchat, YouTube, Periscope, and Vine.

You can find all these studies at www.Twiplomacy.com.