Microtargeting

#164: Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock

September 23, 2023 Academics

Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters’ political attitudes. 

Here are Dr. Coppock’s research studies discussed in the episode: 

 

Persuasion in Parallel: How Information Changes Minds about Politics (2022)

The small effects of political advertising are small regardless of context, message, sender, or receiver (2020)

Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)

The impact of digital advertising on turnout during the 2020 US presidential election (Pre-print, 2022)

#157: Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier

January 21, 2023 Academics

Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters’ democratic perceptions, and what types of issues parties strategically communicate during election campaigns.

 

Here are the studies discussed in the episode:

 

Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)

Understanding the democratic role of perceived online political micro-targeting (2022)

(Tar)getting you: The use of online political targeted messages on Facebook (2022)

#56: Facebook Ad Targeting in the 2017 British General Election, with Dr. Nick Anstead

September 2, 2018 Academics

Dr. Nick Anstead, Associate Professor in Media and Communications at the LSE, guests to discuss his new research on British parties’ Facebook ad targeting during the 2017 election. Using a data from the Chrome browser created by Who Targets Me, Dr. Anstead and his team compare the content, tone, personalization, and calls to action used in these ads. We discuss the findings of that study, as well as outline three challenges for academics studying Facebook ad targeting moving forward: the epistemological, the conceptual, and the systematic.

Read the full study here!