Midterms

#95: Political Advertising on Facebook and Television, with Prof. Travis Ridout

November 25, 2019 Academics


Prof. Travis Ridout, Distinguished Professor of Government and Politics at Washington State University, guests to discuss a new study examining American campaigns’ political advertising on Facebook and television in the 2018 US midterm elections. We break down some of the key differences between the two media in terms of who is more likely to use Facebook advertising, when and where online ads are most likely to occur, and how the topics and tone of ads across the two media differ.


Read the full study here!

#60: Political Polarization, Social Media, and News Use in the United States, with Dr. Galen Stocking

October 14, 2018 Academics

Dr. Galen Stocking, Computational Social Scientist at Pew Research Center, discusses political polarization and how it relates to social media use. We take a deep dive into how Pew Research Center measures polarization empirically, how polarization has changed over time, and how widening partisan gaps relate to citizens’ traditional and social media habits. Dr. Stocking also discusses the role of computational methods in survey research, using one of his recent studies on media sources shared on Twitter during immigration debates as a case. We also talk about Reddit, which has a relatively low user base in the United States compared to other social media platforms. Yet, Dr. Stocking’s research has uncovered that Reddit users are highly active in consuming news on the site.

Pew Research Center sources cited in the episode:

Graphic Illustration of Political Polarization 1994-2017

Political Polarization and Media Habits (2014)

Sources Shared on Twitter: A Case Study of Immigration (2018)

News Use across Social Media (2018)

Dr. Stocking’s study on Reddit (2016)