Mobilization

#131: Digital Ads for Registering and Mobilizing Black and Latinx Voters, with Tatenda Musapatike

Tatenda Musapatike, Founder and CEO of the Voter Formation Project, shares her insights on using social media to mobilize non-white voters. In her prior role at Acronym, Tatenda led the Expand the Electorate project, which used digital ads to register and mobilize Black and Latinx voters in 8 target states. In this episode, we discuss the results of Tatenda’s work in the 2020 US election, the racial biases in data and targeting technologies, and how gender differences between Black voters might be overcome in future electoral cycles. 

Here’s the case study from the Expand the Electorate project and more detailed white paper (requires email sign-up) – definitely worth a read! 

#98: Political Mobilization in the 2019 EU Election Campaign, with Stephen Clark

Stephen Clark,
Director for Liaison Offices at the European Parliament, guests to
discuss his role coordinating the Parliament’s election campaign in the
2019 European Elections. We discuss the Parliament’s social media
strategy, its focus on mobilizing citizens through the “ground game,”
and the reaction to the Parliament’s campaign video “Choose your Future.”

Listen to the Steve discuss the Parliament’s strategy before the elections on the EuroPCom podcast!