Political Advertisements

#113: Data-Driven Political Campaigning in Germany, with Dr. André Haller and Simon Kruschinski

September 5, 2020 Academics

Dr. André Haller (University of Applied Sciences Kufstein Tyrol) and Simon Kruschinski (University of Mainz) share their research into data-driven political campaigning in Germany. We discuss the key political, legal, and cultural factors that influence German politicians digital campaigning, differences in organic posts versus paid advertisements, and how social media platforms have been used by fringe political actors.

 

Here’s the research paper we discuss in the episode: Restrictions on Data-Driven Political Micro-targeting in Germany.

#107: Persuasion Effects of Psychometric Targeting and Chatbots, with Dr. Brahim Zarouali

May 31, 2020 Academics

Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica  by appealing to users’ psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration. 

#106: Political Voiceovers for Democratic Campaigns, with Maria Pendolino and Ian Fishman

May 9, 2020 Civil Society

Maria Pendolino and Ian Fishman are co-founders of Blue Wave Voiceover, a collective of professional voiceover actors lending their voices to Democratic campaigns. We discuss the role of voices in political ads, the back-end of reading political copy, and some of the differences between commercial and political voiceovers. We also demo the script reading process with real political ads, and change their tone to showcase what voiceover actors can do!


Here’s the final version of the ads we discuss in the episode: 

#95: Political Advertising on Facebook and Television, with Prof. Travis Ridout

November 25, 2019 Academics

Prof. Travis Ridout, Distinguished Professor of Government and Politics at Washington State University, guests to discuss a new study examining American campaigns’ political advertising on Facebook and television in the 2018 US midterm elections. We break down some of the key differences between the two media in terms of who is more likely to use Facebook advertising, when and where online ads are most likely to occur, and how the topics and tone of ads across the two media differ.

Read the full study here!

#78: Advertising and Fundraising for Political Campaigns, with Brian Lyle

April 29, 2019 Digital Strategists

Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his award-winning work during the 2018 US Midterms.

We discuss On Message’s approach to political campaigning – advertising, organic growth, and fundraising – and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.

#52: Paid Media and Political Advertisements for Campaigns, with Anson Kaye

July 29, 2018 Digital Strategists

Anson Kaye, Partner at GMMB, discusses how a political advertisement for a campaign is crafted from concept to implementation. Anson has designed paid media for Hillary Clinton, Barack Obama, and Harry Reid, and he shares his insights into how the rise of social media platforms has influenced his work. We also look ahead into how the advertising landscape might look like in the 2018 U.S. Congressional midterm elections.