Political Campaigns

#79: Presidential Campaigning, Digital Media, and US Elections, with Dr. Jennifer Stromer-Galley


Dr. Jennifer Stromer-Galley, Professor of Information Studies at Syracuse University, guests to share her research on American presidential campaigns and their digital media use since 1996.


We discuss her award-winning book, Presidential Campaigning in the Internet Age, as well as its upcoming second edition, which includes a chapter on the 2016 election. Dr. Stromer-Galley breaks down how American campaigns’ digital strategy has changed over time, how it hasn’t, and what these practices reflect about democracy.

#78: Advertising and Fundraising for Political Campaigns, with Brian Lyle

Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his award-winning work during the 2018 US Midterms.

We discuss On Message’s approach to political campaigning – advertising, organic growth, and fundraising – and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.

#77: Ukraine Presidential Elections and Social Media Campaigning, with Mikhail Fedorov

Mikhail Fedorov, Chief Digital Strategist for Vladimir Zelensky, joins the podcast to discuss digital campaigning ahead of the 2019 Ukrainian Presidential Elections. We discuss how Zelensky, the election’s frontrunner, is using tools like Facebook, YouTube, and Telegram to grow a support base and coordinate volunteers’ canvassing efforts. We also talk about bots, trolls, and fake news in Ukraine ahead of the election, and how the Zelensky campaign is working to avoid information pollution on their online channels.

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#74: Political Campaigning with Chatbots, Streaming Devices, and Social Media, with Adam Meldrum

Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.

#72: Digital Political Campaigning in Britain, with Dr. Rachel Gibson

Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties’ digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens’ political participation is evolving through their use of digital communication technologies.

#47: GDPR and Political Campaigning, with Brendan Tobin

Brendan Tobin, Head of Growth at Ecanvasser, discusses how the General Data Protection Regulation (GDPR) will affect political campaigning in the European Union. We talk about what GDPR is, how it will be enforced by legislators, and what the implications of this new regulation are for democracy. Given the multi-level governance structure of the EU, it will take some time to see how GDPR will influence how campaigns engage with companies like Facebook, Twitter, Snapchat, and YouTube. Subscribe to the Social Media and Politics Podcast to keep up to date with all the latest developments in the social media space!

#46: Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool ‘Pack‘, joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.

#39: Data, Democracy, and the Role of Technology in Politics, with Dr. Daniel Kreiss

Dr. Daniel Kreiss, Associate Professor at the School of Media and Journalism at the University of North Carolina at Chapel Hill, joins the podcast to discuss the role of data, social media, and technology in contemporary electoral campaigning. We discuss Dr. Kreiss’ recent book, Prototype Politics, and dig into how Republicans and Democrats have built up their data infrastructures over time. We talk about the relationships between campaigns and representatives at tech firms like Facebook, Google, and Twitter, Russian intervention in US democracy, and whether regulation from governments is needed in this space moving forward.

#29: Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney

Dr. Joel Penney, Associate Professor in the School of Communication and Media at Montclair State University, discusses his new book “The Citizen Marketer: Promoting Political Opinion in the Social Media Age“. The book explores how everyday citizens actively assist in the promotion of political messages through their social media activity, following logics of viral marketing to enact persuasion at a peer-to-peer level.┬áDr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.