Primaries

#104: Online Engagement and Digital Campaigning for Pete Buttigieg, with Stefan Smith

Stefan Smith, former Online Engagement Director at Pete for America, discusses the role of social media in digital organizing and campaigning during the 2020 Democratic Primaries. We break down two of Stefan’s grassroots initiatives — the Digital Captains program and Digital Door Knocking program — and how they contributed to the overall campaign.

 

We also talk about the political viability of Pinterest and Reddit, alongside more traditional platforms like Twitter, Facebook, and Instagram.