Sanders

#29: Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney

July 9, 2017 Academics

Dr. Joel Penney, Associate Professor in the School of Communication and Media at Montclair State University, discusses his new book “The Citizen Marketer: Promoting Political Opinion in the Social Media Age“. The book explores how everyday citizens actively assist in the promotion of political messages through their social media activity, following logics of viral marketing to enact persuasion at a peer-to-peer level. Dr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.

 

#16: Challenging Nancy Pelosi for Congress: Social Media’s Role in Grassroots Campaigning, with Preston Picus

April 2, 2017 Politicians

Preston Picus, an educator and coach who challenged Nancy Pelosi in California’s 12th Congressional District, guests to discuss the role that social media played in his running his grassroots, progressive campaign. Mr. Picus highlights some of the disadvantages facing an average citizen running for office against an established politician, shares his experiences using Facebook for digital advertising, and gives his take on why Twitter is less effective than Facebook for campaigning. We also discuss how the Bernie Sanders had similar struggles against the establishment favorite, Hillary Clinton, in obtaining the Democratic nomination for the 2016 U.S. Presidential Elections.