Strategic Communication

#85: Strategic Communication at the Council of the European Union, with Alexandra Ekkelenkamp


Alexandra Ekkelenkamp
, Advisor to the Director of Media and Communications at the Council of the European Union, discusses how the EU Council uses social media for strategic communication.

Alexandra shares her insights about how social media campaigns reflect the Council’s work, how that creates authenticity, and how to incorporate local versus European narratives when communicating to the EU public.