United States

#79: Presidential Campaigning, Digital Media, and US Elections, with Dr. Jennifer Stromer-Galley


Dr. Jennifer Stromer-Galley, Professor of Information Studies at Syracuse University, guests to share her research on American presidential campaigns and their digital media use since 1996.


We discuss her award-winning book, Presidential Campaigning in the Internet Age, as well as its upcoming second edition, which includes a chapter on the 2016 election. Dr. Stromer-Galley breaks down how American campaigns’ digital strategy has changed over time, how it hasn’t, and what these practices reflect about democracy.

#74: Political Campaigning with Chatbots, Streaming Devices, and Social Media, with Adam Meldrum

Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.

#39: Data, Democracy, and the Role of Technology in Politics, with Dr. Daniel Kreiss

Dr. Daniel Kreiss, Associate Professor at the School of Media and Journalism at the University of North Carolina at Chapel Hill, joins the podcast to discuss the role of data, social media, and technology in contemporary electoral campaigning. We discuss Dr. Kreiss’ recent book, Prototype Politics, and dig into how Republicans and Democrats have built up their data infrastructures over time. We talk about the relationships between campaigns and representatives at tech firms like Facebook, Google, and Twitter, Russian intervention in US democracy, and whether regulation from governments is needed in this space moving forward.

#33: Policing through Facebook: Social Media and Law Enforcement, with Kenneth Hampton

Kenneth Hampton, former Chief of Police in Tchula, Mississippi, joins the podcast to discuss his style of law enforcement, which draws heavily on the use of Facebook. Kenneth discusses how he’s used Facebook successfully to curb crime, the controversy he faced surrounding his social media use, and how important his Facebook community is to his job.

You can check out Kenneth’s Facebook pages, New Southern Justice and Tchula Police Department.

The article from the Guardian featured in the intro can be found here.

#29: Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney

Dr. Joel Penney, Associate Professor in the School of Communication and Media at Montclair State University, discusses his new book “The Citizen Marketer: Promoting Political Opinion in the Social Media Age“. The book explores how everyday citizens actively assist in the promotion of political messages through their social media activity, following logics of viral marketing to enact persuasion at a peer-to-peer level. Dr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.

 

#24: Donald Trump and Scott Walker’s Digital Strategy on Social Media, with Matthew Oczkowski

Matthew Oczkowski, (former) Head of Product at Cambridge Analytica, joins the show to discuss his experience heading digital strategy for the Scott Walker primary campaign and Donald Trump general election. We discuss how the candidates used Snapchat and other social media, the differences between primary and general election campaigning in terms of digital strategy and marketing, and we also discuss how microtargeting works in practice.

This episode was featured in the Financial Times and American Majority.

#23: Snapchat and the Marco Rubio Campaign, with Eric Wilson

Eric Wilson, Digital Director for the Marco Rubio for President campaign, shares his expert insights into how the Rubio campaign used social media in the 2016 U.S. presidential elections. We focus on Snapchat and discuss how the platform was used to reach voters, how the campaign crafted Snapchat stories, and where Snapchat fit into the campaign’s overall social media strategy. Eric also discusses how Snapchat was used to promote a ‘Vote Early Day’ initiative that set off media coverage and tweets from Donald Trump on Twitter, as well as how a Snapchat lens was used in the Australia federal elections the same year. You can follow Eric on Twitter, @EricWilson, and check out his weekly newsletter: www.learntestoptomize.com.

#22: American Politics and Social Media, with Dr. Alan Rosenblatt

Dr. Alan Rosenblatt, Director for Digital Research at Lake Research Partners and Senior Vice President of Digital Strategy at Turner4D, shares his insights into how politicians have historically used the internet to campaign, going back to the first campaign websites. We discuss how social media influences campaigns and advocacy, the current state of opinion polling, and the 2016 U.S. elections between Hillary Clinton and Donald Trump.

#16: Challenging Nancy Pelosi for Congress: Social Media’s Role in Grassroots Campaigning, with Preston Picus

Preston Picus, an educator and coach who challenged Nancy Pelosi in California’s 12th Congressional District, guests to discuss the role that social media played in his running his grassroots, progressive campaign. Mr. Picus highlights some of the disadvantages facing an average citizen running for office against an established politician, shares his experiences using Facebook for digital advertising, and gives his take on why Twitter is less effective than Facebook for campaigning. We also discuss how the Bernie Sanders had similar struggles against the establishment favorite, Hillary Clinton, in obtaining the Democratic nomination for the 2016 U.S. Presidential Elections.

#8: 2016 Year in Review: Bots, Fake News, and Campaigning on Snapchat, with Dr. Anamaria Dutceac Segesten

Dr. Anamaria Dutceac Segesten, Assistant Professor of European Studies at Lund University, and host Michael Bossetta discuss some of the hottest topics and controversies surrounding social media and politics from 2016. This year in review, Christmas episode tackles some of the key challenges facing policy makers and contemporary societies, from the explosion of political bots on Twitter to the spreading of fake news on Facebook. The two discuss how Snapchat was used as a digital marketing tool during the 2016 United States Presidential election, as well as what Donald Trump’s Twitter use might mean for future diplomacy. Other topics include the impact of live video streaming on social media for protest movements like Black Lives Matter and whether new social media platforms can compete alongside traditional giants like Facebook, Twitter, and Instagram.

You can follow Dr. Segesten on Twitter @anamariadutceac.