Misha Leybovich, Organizer for Warren’s Meme Team, guests to discuss how memetic templates can be used for grassroots political campaigning. We break down the plan for Warren’s Meme Team, its focus on augmented reality (AR) lenses, and what the response to the initiative has been like so far.
Read the full plan here.
Dr. Dan Lane, Assistant Professor of Communication at UC Santa Barbara, guests to discuss his research on how political self-expression influences citizens’ perceptions of their political selves as citizens. We also talk about how certain design features of social media seem to affect youth political expression, and how different acts of self-expression can influence political self concepts to varying degrees.
Here are the three studies we discussed in the episode:
Loren Merchan and Jonathan Barnes guest to discuss the concept of authenticity and authentic campaigns in US elections. We break down the concept of authenticity, and discuss how digital and social media can be leveraged to make a candidate seem more authentic during a campaign.
Read more about Authentic Campaigns here!
Dr. Jennifer Stromer-Galley, Professor of Information Studies at Syracuse University, guests to share her research on American presidential campaigns and their digital media use since 1996.
We discuss her award-winning book, Presidential Campaigning in the Internet Age, as well as its upcoming second edition, which includes a chapter on the 2016 election. Dr. Stromer-Galley breaks down how American campaigns’ digital strategy has changed over time, how it hasn’t, and what these practices reflect about democracy.
Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.
Dr. Daniel Kreiss, Associate Professor at the School of Media and Journalism at the University of North Carolina at Chapel Hill, joins the podcast to discuss the role of data, social media, and technology in contemporary electoral campaigning. We discuss Dr. Kreiss’ recent book, Prototype Politics, and dig into how Republicans and Democrats have built up their data infrastructures over time. We talk about the relationships between campaigns and representatives at tech firms like Facebook, Google, and Twitter, Russian intervention in US democracy, and whether regulation from governments is needed in this space moving forward.
Kenneth Hampton, former Chief of Police in Tchula, Mississippi, joins the podcast to discuss his style of law enforcement, which draws heavily on the use of Facebook. Kenneth discusses how he’s used Facebook successfully to curb crime, the controversy he faced surrounding his social media use, and how important his Facebook community is to his job.
You can check out Kenneth’s Facebook pages, New Southern Justice and Tchula Police Department.
The article from the Guardian featured in the intro can be found here.
Dr. Joel Penney, Associate Professor in the School of Communication and Media at Montclair State University, discusses his new book “The Citizen Marketer: Promoting Political Opinion in the Social Media Age“. The book explores how everyday citizens actively assist in the promotion of political messages through their social media activity, following logics of viral marketing to enact persuasion at a peer-to-peer level. Dr. Penney shares his research on the Bernie Sanders campaign and the role that citizens played on social media, and Facebook in particular, to help the campaign get out its message through official and unofficial channels.
Matthew Oczkowski, (former) Head of Product at Cambridge Analytica, joins the show to discuss his experience heading digital strategy for the Scott Walker primary campaign and Donald Trump general election. We discuss how the candidates used Snapchat and other social media, the differences between primary and general election campaigning in terms of digital strategy and marketing, and we also discuss how microtargeting works in practice.
This episode was featured in the Financial Times and American Majority.
Eric Wilson, Digital Director for the Marco Rubio for President campaign, shares his expert insights into how the Rubio campaign used social media in the 2016 U.S. presidential elections. We focus on Snapchat and discuss how the platform was used to reach voters, how the campaign crafted Snapchat stories, and where Snapchat fit into the campaign’s overall social media strategy. Eric also discusses how Snapchat was used to promote a ‘Vote Early Day’ initiative that set off media coverage and tweets from Donald Trump on Twitter, as well as how a Snapchat lens was used in the Australia federal elections the same year. You can follow Eric on Twitter, @EricWilson, and check out his weekly newsletter: www.learntestoptomize.com.