Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. 

We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.  

Buy Modern Political Campaigns here and use code RLFANDF30 for 30% off!