Prof. Andrew Chadwick, Professor of Communication at Loughborough University, shares insights from his new public research report: Covid Vaccines and Online Personal Messaging: The Challenge of Challenging Everyday Misinformation.

The report explores how British citizens use private social messaging apps like WhatsApp and Facebook Messenger, and in particular how they experience and engage with coronavirus misinformation across private group chats on these platforms. We discuss the hybrid character of this engagement, the role of qualitative research in project designs, and person-centered solutions to countering misinformation on private social media.