WhatsApp

#42: WhatsApp-ening in the Netherlands? Social media, GroenLinks, and the 2018 Dutch Local Elections, with Hanneke Bruinsma

Hanneke Bruinsma, local politician for the green party GroenLinks in the Netherlands, joins the show to discuss how her party is using social media in the upcoming Dutch municipal elections. We discuss how GroenLinks party members in the Overbetuwe municipality are using Facebook and Twitter to campaign, and in particular we focus on WhatsApp as a new medium to encourage activism – or “Apptivism” – among local residents.

#18: Dark Social Media like WhatsApp, Facebook Messenger, and WeChat: What do they mean for Politics and Marketing?, with Paul Hurley

Paul Hurley, digital marketing expert and founder of Frictionless Social, guests this week to discuss how Dark Social networks may be influencing politics. Paul discusses how platforms like WhatsApp, Facebook Messenger, WeChat, and others can be used by politicians and political campaigns, and we talk about how these networks may have effected the outcome of Brexit and the election of Donald Trump. Paul highlights how communication in Dark Social networks tends to be more honest, among close friends or those with a shared interest, and may build strong communities of users that can mobilize politically.