#152: Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates’ Facebook and Instagram Images

 

In this episode, it’s just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns’ emotion expression across Facebook and Instagram.

 

I’ll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study’s methods and key results. Hope you enjoy this one-on-one episode!


Here’s a link to the study (feel free to share around):


Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election (2022)