Ned Howey, CEO of Tectonica, discusses the international firm’s approach to digital organizing for progressive campaigns. We focus on how Tectonica’s digital solutions integrate with NationBuilder, some key principles of website design, and how to engage supporters with an authentic strategy and tone.
James MacGregor, Managing Director at Bakamo Public, discusses the main narratives in social media conversations around Black Lives Matter in the UK, Turkey, and Hungary. We break down how key themes from the US protests are translated into these different national contexts, as well as how the online debate has evolved since the protests started.
Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica by appealing to users’ psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration.
Maria Pendolino and Ian Fishman are co-founders of Blue Wave Voiceover, a collective of professional voiceover actors lending their voices to Democratic campaigns. We discuss the role of voices in political ads, the back-end of reading political copy, and some of the differences between commercial and political voiceovers. We also demo the script reading process with real political ads, and change their tone to showcase what voiceover actors can do!
Here’s the final version of the ads we discuss in the episode:
Stefan Smith, former Online Engagement Director at Pete for America, discusses the role of social media in digital organizing and campaigning during the 2020 Democratic Primaries. We break down two of Stefan’s grassroots initiatives — the Digital Captains program and Digital Door Knocking program — and how they contributed to the overall campaign.
We also talk about the political viability of Pinterest and Reddit, alongside more traditional platforms like Twitter, Facebook, and Instagram.
Dr. Ben Epstein,
Associate Professor of Political Science at DePaul University, guests
to discuss the role of history in understanding contemporary political
communication.
We take a deep dive in Dr. Epstein’s book The Only Constant is Change: Technology, Political Communication, and Innovation over Time, published by Oxford University Press.
Dr.
Epstein explains how the development of newspapers, the radio, and
Internet fundamentally changed political communication practices for
political campagins, social movements, and interest groups. We then
discuss how television and social media were novel technologies for
their time, but did not fundamentally establish new political
communication orders.
Lord David Puttnam and Dr. Kate Dommett guest to discuss the work on the British House of Lords select committee “Democracy and Digital Technologies.”
The
committee seeks to investigate the pros and cons of digital
technologies around six key areas: transparency in political campaigns;
privacy and anonymity; misinformation; the effects of digital technology
on public discourse; how technology can facilitate democracy; and the
development of effective digital literacy.
We discuss the
motivations behind forming the committee, the status of the inquiry so
far, as well as get into a broader discussion about policy
recommendations for the potential regulation of digital and social media
companies in the UK and elsewhere in the European Union.
For links mentioned during the episode, check out:
The website of the committee, and follow their latest updates on Twitter @HLDemoDigital.
Dr. Dommett’s study “Data-driven Political Campaigns in Practice” in Internet Policy Review.
Craig Stadler, Founder and CEO of Petey Vid, guests to discuss the video search engine landscape and his alternative to the dominance of Google and YouTube: Petey Vid. Petey Vid offers users video content from 60+ different sources while not tracking users’ search history or IP addresses. We break down Craig’s motivations behind starting Petey Vid, how it’s search architecture is structured, and what separates it from YouTube.
Dr. Tarleton Gillespie, Principal Researcher at Microsoft Research and Associate Professor of Communication at Cornell University, guests for our 100th episode!
We revisit Dr. Gillespie’s 2010 study “The Politics of Platforms” as well as discuss his latest book: “Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions that Shape Social Media.”
We
discuss how social media companies strategically position themselves
through discourse, the early adoption of social media by advertisers and
political campaigns, and how content moderation shapes our interactions
with platforms and politics.