Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters’ democratic perceptions, and what types of issues parties strategically communicate during election campaigns.

Here are the studies discussed in the episode:

Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)

Understanding the democratic role of perceived online political micro-targeting (2022)

(Tar)getting you: The use of online political targeted messages on Facebook (2022)