The 7th Annual Social Media and Politics Podcast Year in Review! A Mega Episode with lots of knowledge bombs – you’ll simply have to listen to hear them all!
Here is a gift of all the platform year in review reports:
Prof. Bruce Mutsvairo, Professor of Media and Politics at Utrecht University, shares his insights on the role of social media and politics on the African continent. We discuss digital activism across countries, how structures like data bundles might lead to surveillance, and the growing role of influencers as reporters of news.
The Special Issue call for citizen journalists is here (I’ll update the link as soon as it’s live!).
Zac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.
In this episode, it’s just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns’ emotion expression across Facebook and Instagram.
I’ll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study’s methods and key results. Hope you enjoy this one-on-one episode!
Here’s a link to the study (feel free to share around):
Aleszu Bajak, Senior Data Reporter at USA Today, discusses his reporting on social media and politics using computational methods. We talk about the types of data that data journalists are working with, how they acquire it (e.g., Freedom of Information Requests), and how they approach reporting results in a way that tells an engaging story. We also dive into some of Aleszu’s recent reporting, such as Parler reactions to Donald Trump’s speech on January 6th, inequalities in Covid vaccinations, and the polarization of Congressional political rhetoric on social media over time.
Here are some links to the stories we discuss in the episode:
Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became widely adopted in Sweden, how rejection sensitivity might affect political expression online, and how media narratives about polarization in Swedish media have changed over time.
Here are links to the two published studies we discuss in the episode:
Prof. Hendricks shares how social media are like investment banks in the attention economy, how information is packaged and sold, and what Big Tech’s growing influence on critical infrastructure means for politics and society.
Dr. Tom Paskhalis, Assistant Professor in Political and Data Science at Trinity College Dublin, shares his research on applying machine learning to the Facebook URLs Dataset from Social Science One. The project develops a model to label whether a news domain is credible or not based on Facebook interactions data. We discuss the Facebook URLs dataset, what types of machine learning techniques were applied to it, and how the model performed across the US and EU countries.
We break down the report, which identifies a network of viral YouTube videos promoting narratives associated with the Great Replacement Theory. Shauna also shares findings from experiments that test how different genres, animation styles, and messengers can effectively communicate political issues.
Check out the toolkit for communicating pro-immigration messages (and other types of political content) on digital and social media.
Dr. Desirée Schmuck, Assistant Professor at the Department of Mass Communication at KU Leuven, shares her research on social media influencers and their effects on users’ political attitudes and behavior. We break down three of Dr. Schmuck’s studies. The first focuses on how exposure to political influencer content affects young social media users’ behavior, both in terms of formal electoral participation and environmental sustainability. The second examines how influencers might affect users’ perceived simplification of politics, and how that perception influences users’ political cynicism and interest. The third study is an experiment that seeks to understand how misinformation from lifestyle influencers could affect female social media users’ attitudes toward Covid and trust in public health information.
Here are links to the studies we discuss in the episode: